Case Dell'ome | Orange Five AO5 - Marketing Digital: Marketing, Comunicação, SEO, Inbound Marketing, Adwords, Facebook Ads

Assuming the leading role
in North American immigration

The main goal of the immigration office when they contacted our agency was to increase revenue by attracting qualified leads for the expatriation/immigration process.

Additionally, they wanted to build authority in the field through social media, with content that added value and reinforced the office's credibility. This way, they could overcome the biggest communication barrier: the lack of visibility. One of the outlined objectives was to demonstrate that they are experts in providing services for immigrant and non-immigrant visas.

Sector

Law
Immigration Consulting
Expatriation Consulting

Services

Strategy, Branding
Communication, Social Media
Performance

Dell’Ome Law Firm was a relatively unknown office in its field of operation. There was no strategy in place to build the brand on social media, and the content posted lacked consistency and performance, setting it apart from competitors.

In the beginning, we had 1,372 followers with only 1,660 annual leads. There were no campaigns to attract and capture leads. The overall social media engagement rate was low at 5.33%.

As a result, the client portfolio was smaller, with an average of 189 annual contracts. This is a significant factor because, after the office's approval of the Green Card, clients become important brand ambassadors in promoting the products and services they offer.

We built the strategic plan.

We decided to focus on daily content and maintain consistency. We developed a schedule that revolved around categories such as Inspirations, simplifying immigration-related topics, services, holidays, testimonials, and American dreams, as well as the most in-demand professions.

We established a communication channel with your followers, increasing your authority and engagement, with the aim of attracting new clients and making the brand a companion in their daily lives. The two key technical pillars for this awareness-building process are Speed and Efficiency. We also worked on the emotional aspect, emphasizing the American dream as a central theme.

We didn't stop there. We appointed Liz, the founding attorney, as the spokesperson, with a communication strategy focused on being "dream facilitators," making the immigration process more humane, easy, and quick. This approach built trust, leading both businesses and individuals to seek them out for their immigration needs and capturing the followers' interest in taking the extra step to achieve their "American dream." We emphasized the strong promise that "each case is unique" and humanized the communication with the appeal: "From immigrant to immigrant."

This was a collaborative effort with our Social ADS team, which created campaigns that performed exceptionally well.

Initially, we launched engagement campaigns, video views, and profile visits on Instagram (followers). After these initial efforts, we captured leads and created a Landing Page for conversion.

We conducted audience segmentation, persona research, and competitive analysis to identify potential clients. And it worked really well! We achieved excellent results and pleasantly surprised our client.

A position of protagonist

With a team committed to creating good strategies, we have achieved excellent results.

In the year 2022, there were 7,540 leads. From January to October, 280 contracts were closed and already billed, with a forecast of more than 300 closures by the end of December.

Your engagement rate increased from 5% to 14%, considered a good return from the audience within social media. It's worth noting that over 50% of the engagement was achieved organically.

After AO5's services, the company's revenue increased by 48%.

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