Case Hotel Santo Graal | Orange Five AO5 - Marketing Digital: Marketing, Comunicação, SEO, Inbound Marketing, Adwords, Facebook Ads

Understanding the Objectives
to Generate Results

Can you imagine your company gaining 1000 leads per month with a 36% conversion rate in less than a year? This was part of our work with Santo Graal Hotel.

Santo Graal Hotel had many vacant suites during the week, and the goal was to increase the average ticket with more room bookings, full board, internal consumption, and the number of tourists weekly. Before the social media and creative team arrived, they had no defined visual identity and lacked consistency in social media posting. Additionally, they didn't have content that engaged, inspired, and educated their target audience.

There were no Google campaigns to achieve their goal of prospecting clients to occupy rooms during the week. Furthermore, the quality of the blog's content was subpar because there was no keyword research and SEO optimization.

Sector

Hospitality
Religious Tourism

Services

Strategy, Communication
Social Media, Blog, SEO
Email Marketing, Performance

We Attracted, Nurtured, and Converted

For social media, we conducted a detailed study to understand the right audience and communicate with them. We analyzed competitors, created a content plan, and standardized communication, thinking about a long-term editorial approach with the goal of generating interest in visiting the "Best Hotel in Aparecida."

We quickly achieved what we desired: mentions of the hotel on social media, people talking about and citing the place. We understood that satisfied customers spread the brand. Bingo!! This began to happen.

Strategic Campaign Plan

Acquisition campaigns were conducted, and individuals impacted by the ads requested quotes. A regional study was conducted to determine the locations where people who visit Aparecida do Norte the most and have an affinity with the environment are located, as well as the type of consumption the audience engages in.

To generate leads through organic search, our SEO team needed to optimize the page with a keyword study. This is the primary strategy to create a connection between what the audience is searching for and the product/service offered by the company. It was through this approach that the partnership between AO5 and the hotel began to yield results!

Results in Numbers

With the new communication and landing page, we generated over 1000 leads per month with a 36% conversion rate and a 60% reduction in CPA (Cost Per Acquisition).

Google campaigns saw an 88.32% increase in user interaction with the hotel's website, resulting in 8,000 clicks directed to the RESERVATIONS page. The conversion cost became 99% cheaper, averaging R$1.88. Our Conversion Rate also improved by 50.38% compared to the previous period, reaching 15.35%. In our scope, there was also the creation of Email Marketing, which was a success. With a delivery rate of 99%, we obtained over 5980 leads. The open rate was above 31.30%, with a click-through rate of 27.10%.

With just R$1,000 invested in social media, we garnered over 500 messages for reservation requests.

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